Viewfinder Travel
is a boutique travel advisory service based in Pacifica, California founded by travel designer Jody Holman. We specialize in custom itineraries to France, Hawai’i, and Northern California—crafted for food and wine lovers, art and history buffs, and families with teens.
OUR TRIPS ARE CURATED WITH LOVE, AS IF THEY WERE OUR OWN.
LET OUR EXPERIENCE INFORM YOUR DISCOVERY!
WHY USE A TRAVEL ADVISOR?
You are not looking for a packaged vacation. You are seeking something that reflects your style, your pace, and your passions. That might mean wine tasting in a quiet Provençal village, exploring coastal trails in Hawai’i, or staying in a hotel that feels like it was designed just for you.
This is where I come in. I design travel with intention. I ask thoughtful questions, listen closely, and create itineraries that feel personal and effortless.
As a Fora travel advisor with access to trusted networks like Virtuoso, Hyatt Privé, and Rosewood Elite, I can offer perks and upgrades that are not available through online booking platforms. More importantly, I help you avoid the overwhelm.
You bring the curiosity. I bring the clarity.
WHAT IS BOUTIQUE TRAVEL?
Boutique travel is curated to reflect your personal style, interests, and pace. At Viewfinder Travel, we pair your passions with our destination knowledge and trusted connections to design customized travel experiences that feel personal, intentional, and unforgettable.
WHAT ARE BOUTIQUE HOTELS?
Boutique hotels are distinct from large chains. They are smaller in size—typically under 100 rooms—and offer a strong sense of place, personalized service, and thoughtful design. Rooms are not uniform; each space often reflects the local culture through unique décor, antique furnishings, or a theme such as art, culinary focus, or wellness. Boutique hotels are often more affordable than traditional luxury properties, but they do not compromise on quality. In fact, their service tends to be more personal, less formal, and more attuned to individual guests.
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TRAVEL NETWORK
While Viewfinder's focus is on smaller, boutique experiences, as an affiliate of Fora, we can also open doors to exclusive experiences and global connections in luxury lodgings. Many of these properties in the Fora network (Four Seasons, Rosewood Elite, Hyatt Privé, and many more) provide perks such as complimentary amenities ( room upgrades, breakfast, airport transfers and spa credits).
Follow my guides here on Fora or in my Travel Recommendations section.
About JODY
I created Viewfinder Travel in order to use my travel experiences to help other people engage with the beauty in this world, to immerse themselves in a destination, in the people, their art, history, food and drink.
The idea of planning a trip lights me up!
I am excited by life, by all things creative, and finding the beautiful in the every day.
I run this business with the same values I hold in life: being kind, on time, and helping people wherever I can.
(Also, ask anyone who knows me, I plan in my sleep!)
“Travel is the only thing you buy that makes you richer.”― Marcel Proust